Branding

Branding Overview

GEMI will help you create and launch a new brand or rebrand your existing one through development and strategy. Since GEMI is a fully integrated web design and marketing company, we execute targeted promotional campaigns as well as create and display branded advertising for your business.

Every company has a brand that identifies and defines it: be it a day care, professional doctor's office, or multinational corporation. GEMI will help you to form a strong and effective brand identity that will distinguish you from the competition. We will illustrate how uniquely valuable you are to your clients.

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Branding

Branding Guide

GEMI can create a Visual Brand Identity Manual or Branding Guide for your company using elements such as logotype, typography, color palette, architecture, design, and more. This guide provides parameters on how to properly use your branding elements. Below is a breakdown of some of the key branding elements that GEMI can create for you.

Logotype Branding

Though no single branding element is more important than the next, your company Logotype may very well be the exception. Your logo portrays your company's image. It represents everything your company stands for, and how you are seen in the eyes of your clients. GEMI will form your logotype using imagery, typography, or a combination of the two. This will be your one unique identifier. Your logo is about building and developing your brand. For that reason you need to have an identity that accomplishes all of this and more.

A logo needs to be simple, yet elegant. It should encompass your company's goals and philosophy. It also must be easily remembered and recognized. The next time someone looks at your logo, they should stop, look, and recognize everything that your company represents. By accomplishing this, you are ensuring that you are the first company that comes to mind when a prospective client is looking to do business in your area of expertise.

Color Palette Branding

Your color palette is a vital part of your brand. These colors define your image and are used in identifying your business. Additionally, your color palette will be used to define and build up other branding elements.

Company Slogan Branding

Whether you call it a Signature, catch-phrase, slogan, tagline, or baseline, it needs to be memorable. For some companies this may be as essential as their logo. GEMI's creative team will collaborate with you to form a memorable and effective slogan.

Website Branding

Your website is an extension of your physical business, and in some cases it is your sole form of business. In either case you need to portray professionalism through the branding of your website. GEMI will establish a solid foundation and brand recognition by using your logo, slogan, and color palette.

Business Collateral Branding

Branded Business Collateral is essential to any successful businesses. Business cards, flyers, posters, letterheads, and brochures are all extensions of your brand, and GEMI will market them as such. It is essential that your brand be easily recognizable when using business collateral to promote and grow your business.

Email Branding

Email branding establishes you as a professional company. Having "yourname@yourcompany" looks much better and more professional than "yourname@google.com". Let GEMI brand your email addresses.