Unleash the power of bleeding edge targeted advertising.

Adaptive, Scalable, Modular

• With GEMI Digital Mobile Advertising (DMA) you can easily adapt and scale your advertising campagin with incredible ease. Our efficient, modular, digital advertising system allows you to leverage a myriad of options to implement a wide range of marketing strategies.

• GEMI DMA vehicles come equipped with dual ultra high defenition LCD arrays and high wattage sound systems*. This allows you to set up multiple ad rotations with variable timing and/or video playback.

• Furthermore, our digital mobile advertising trucks are equipped with all wheel drive systems that allow us to operate under any weather conditions and at locatios that lack pavement such as fair grounds.

Efficient Engineering & Design

• GEMI DMA vehicles were developed at the GEMI laboratory utilizing the principles of good design. Constant research and development go into all the individual systems that come together to produce the digital mobile advertising platform. One of the main concentrations is that of the digital signage arrays. Our engineers are always looking to create better, more efficient displays that function under more demanding and prolonged run cycles.

• Unlike other out of home (OOH) vehicle advertising companies that purchase ready built trucks, take whatever ads they get, and slap it on in an attempt to create an advertising campaign we acutally know what we are doing. Since GEMI is a strategy, design, and marketing firm you will feel safe knowing that the advertisements that are displayed look great, function as they were intended to, and facilitate you in your overall marketing goals. Having both engineering expertise and artistic passion allows us to produce products that not only function efficiently but are aestheticlly pleasing as well.

Engineering Stunning Clarity

• X2

  Digital
  Signage
  Array

• Crisp, clear, stunning visuals ensure that viewers are captivated by your message. GEMI's Digital Mobile Advertising vehicles are eqquiped with dual digital array displays; Each digital signage array has more than 15 million pixels that produces stunning imagery. This more than triples the resolution of the 15" MacBook Pro with Retina Display! The displays have a viewing angle of 178° which means that your audience will be able to enjoy your message from nearly any viewing angle.

• X3

  More
  Pixels Per
  Display

• Liquid Crystal Display (LCD) Array

• Light Emitting Diode (LED) Array

Maximizing Efficiency

• LCD and LED arrays both render images. However it is in how they draw those images that makes all the difference. LED arrays utilize RGB LEDs to produce the colors we see. These LEDs are positioned outward and as electricity passes through them a chemical reactions occurs which emits light. LEDs are incredibly efficient and robust, as such; they are excellent components for a majority of applications. That is not the case here.

  LCD arrays use a backlight to render graphics. However as technology has evolved so have LCDs. Newer LCDs are now being backlight with LEDs. That said it is in how LEDs are utilized that makes a difference.

  LED Arrays are exceedingly power hungry despite the low power consumption from individual LEDs. This is because each pixel in the array is a single LED; as the array grows so does the

• number of LEDs and thus power consumption. On the other hand LCDs utilize LEDs much more efficiently because each LED supports a large number of pixels and thus utilizes less overall power.

  Furthermore LED Arrays have a pixel pitch (spacing between each pixel) that is at minimum 11 times greater than that of LCDs. This significantly degrades the image quality and causes aliasing of diagonal lines such as in text.

  Of great concern is the display’s field of view. LCD arrays usually have a field of view in excess of 170°. LED arrays can at most attain only 60° viewing angles which means that you’d have to be standing almost directly in front of the display to get a good look at the advertisements.

A Wider field of View

• LCD and LED arrays both render images. However it is in how they draw those images that makes all the difference. LED arrays utilize RGB LEDs to produce the colors we see. These LEDs are positioned outward and as electricity passes through them a chemical reactions occurs which emits light. LEDs are incredibly efficient and robust, as such; they are excellent components for a majority of applications. That is not the case here.

  LCD arrays use a backlight to render graphics. However as technology has evolved so have LCDs. Newer LCDs are now being backlight with LEDs. That said it is in how LEDs are utilized that makes a difference.

  LED Arrays are exceedingly power hungry despite the low power consumption from individual LEDs. This is because each pixel in the array is a

• single LED; as the array grows so does the number of LEDs and thus power consumption. On the other hand LCDs utilize LEDs much more efficiently because each LED supports a large number of pixels and thus utilizes less overall power.

  Furthermore LED Arrays have a pixel pitch (spacing between each pixel) that is at minimum 11 times greater than that of LCDs. This significantly degrades the image quality and causes aliasing of diagonal lines such as in text.

  Of great concern is the display’s field of view. LCD arrays usually have a field of view in excess of 170°. LED arrays can at most attain only 60° viewing angles which means that you’d have to be standing almost directly in front of the display to get a good look at the advertisements.